REIGN and the Belvedere Museum Vienna Host Exclusive Soirée at K11 Musea Hong Kong

March 16, 2024

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Written by REIGNDIGITAL ART

March 16, 2024

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Written by REIGNDIGITAL ART

[Hong Kong, March 14, 2024] — REIGN, the luxury art brand from Hong Kong, and the prestigious Belvedere Museum Vienna joined forces to host an exclusive soirée at K11 Musea Hong Kong on White Valentine's Day, March 14, 2024. The event commenced with a cocktail reception, providing esteemed guests with an excellent networking and mingling opportunity.

The soirée was graced by the presence of notable guests, including Dr. Phil Gerhard Zettl, Austrian Consul General; Dr. CHAN Pak Li, Bernard JP, Under Secretary for Commerce and Economic Development Bureau HKSAR; CFO of the Belvedere Museum, Mr. Wolfgang Bergmann; Jennifer Veigel of Advantage Austria, and Chief Technology Officer of REIGN, Mr. Samuel Lam Hon Yuen.

During the event, Samuel Lam Hon Yuen, CTO of REIGN, officially announced the partnership between REIGN and the Belvedere Museum Vienna. In his speech, Lam expressed his excitement about the collaboration, which merges the luxury art brand from Hong Kong with the iconic masterpiece "The Kiss" by Klimt from Austria. REIGN's innovative approach to art and technology, combined with its collaboration with the Belvedere Museum, aligns with Hong Kong's Art & Cultural Exchange Center's vision. Lam raised a toast to the partnership, emphasizing their commitment to shaping the future of art and technology.

Mr. Wolfgang Bergmann, CFO of the Belvedere Museum, also delivered a speech, introducing the background of the Belvedere Museum and the masterpiece "The Kiss" by Klimt. He expressed his happiness in forming a partnership with REIGN and X Social Group, a company known for its strengths in media, commerce, and public relations.

Dr. CHAN Pak Li, Bernard JP, Under Secretary for Commerce and Economic Development Bureau HKSAR, addressed the distinguished guests during the soirée, expressing their support and enthusiasm for the partnership between REIGN and the Belvedere Museum Vienna.

Dr. Phil Gerhard Zettl, Austrian Consul General, expressed his wholehearted support for the partnership between REIGN and the Belvedere Museum. He emphasized the significance of this collaboration in fostering cultural exchange and promoting artistic excellence.

Jennifer Veigel of Advantage Austria delivered a compelling speech expressing her unequivocal support for the business partnership between REIGN and the Belvedere Museum. She highlighted the immense business potential of "The Kiss" by Klimt in its digital form, emphasizing how it can captivate audiences and drive technological innovation in the art world. Furthermore, Jennifer expressed her confidence in accessing the Hong Kong market, citing the city's favorable policies as a Technology Hub.

The partnership between REIGN and the Belvedere Museum Vienna aims to create remarkable showcases in the Greater Bay Area, combining the best of art, technology, and cultural exchange. Through this collaboration, both entities seek to redefine the boundaries of luxury and elevate the art experience for connoisseurs and enthusiasts alike. Let's raise our glasses and say 'Prost' to the partnership that is shaping the future of art, luxury and technology."

About REIGN: REIGN is a luxury art brand from Hong Kong that has gained international recognition for its fusion of art, technology, and Chinese national brands. Setting new standards of excellence in the art and luxury market, REIGN aims to create extraordinary experiences and showcases that captivate audiences worldwide.

About the Belvedere Museum: The Belvedere Museum, located in Vienna, Austria, is a prestigious art museum renowned for its extensive collection of Austrian art. Housed in two magnificent Baroque palaces, the Upper Belvedere and the Lower Belvedere, which were originally built in the 18th century, the museum showcases a wide range of artworks, including paintings, sculptures, and decorative arts, spanning from the Middle Ages to the present day. Its collection includes iconic works by Austrian symbolist painter Gustav Klimt, such as his masterpiece, "The Kiss." The museum also features artworks by other notable Austrian artists, including Egon Schiele and Oskar Kokoschka. With its rich artistic heritage and stunning architecture, the Belvedere Museum offers visitors a captivating and immersive experience, providing insight into Austria's vibrant art history and cultural legacy. For more information, please visit [https://www.belvedere.at].

About "The Kiss" by Gustav Klimt: The Kiss (Lovers) by Gustav Klimt is the most famous Austrian painting and the highlight of the permanent collection at the Upper Belvedere in Vienna/Austria. It shows a couple swathed in richly embellished robes embracing in a meadow of flowers on the brink of a precipice. The painting dates from 1907/08 at the height of Klimt’s “Golden Period” when the artist developed a new technique of combining gold leaf with oils and bronze paint. For more information, please visit [https://www.belvedere.at/en/kiss-gustav-klimt].