REIGN : The Epic Fusion of East Meets West, Where Art Transcends National Boundaries | NowTV (30th July 2023)

During an interview with Hong Kong Now TV news, Mr. Samuel Lam, the Chief Technology Officer of REIGN, discussed the concept of "The Epic Fusion of East Meets West, Where Art Transcends National Boundaries." Mr. Lam highlighted the growing interest of Hong Kong businessmen in exploring the Malaysian market following the pandemic. He emphasized the cultural similarities between Hong Kong and Malaysia, as well as the favorable government policies in place. By attracting Hong Kong businessmen, Malaysia aims to establish itself as a gateway to the ASEAN region.

REIGN, a distinguished retailer with a presence in upscale shopping malls in Hong Kong and Japan, specializes in offering exclusive products such as caviar, whisky, and limited edition Picasso x Moutai liquor gift sets. Recognizing the potential business prospects in the ASEAN region, Samuel has strategically collaborated with Shopee to facilitate expansion into new markets.